Mailer From 'New Majority' Targets Late Prop. 50 Voters
The mailer gives the impression of being non-partisan and neutral on Proposition 50.
An Elk Grove News reader who is registered to vote in Sacramento County but has yet to submit their ballot on Proposition 50 shared an interesting mailer they received this week.
The mailer gives the impression of being non-partisan and neutral on Proposition 50. On the address side of the glossy mailer, the Yes and No arguments are outlined.
It also lists the ProtectYourVote2025.org web address. That website appears non-partisan.
On the other side of the mailer, there are subtle suggestions that it may oppose Proposition 50. There is a quote from Monterey County Supervisor saying, "Counties don't have a dime to spare."
It also appears to tie the $280 million special election costs to what it says is the state's "$20 billion budget deficit that could lead to big cuts to public safety and emergency services."
Although the mailer doesn't take an official position, it does urge citizens to "make your vote count."
The mailer is paid for by a group called New Majority, and the Los Angeles Chapter of New Majority hosts the website. The group appears to be affiliated with the Republican Party.
A 2017 press release on the Voice of Orange County noted the Orange County Chapter's Chairman Steve Craig was quoted saying, "I look forward to working with our members and other chapters to broaden the appeal of the Republican Party and support candidates and causes that will make government leaner and more efficient for everyone."
The same press release also says. "The group continues to support local and national inclusive, fiscally conservative candidates and causes, as well as those that further the goal of expanding the Republican Party."
While most polling shows Yes on Proposition 50, which will redraw California's Congressional Districts to eliminate five Republican representatives, possibly with support in the mid-50s, a CBS poll showed support at 62 percent.
Given the popularity of the Yes side, the New Majority mailers might be hoping to pick up some undecided late voters who could be subtly pushed to vote No on 50.
