Potential Yes on Prop. 50 Voters Targeted by Non-Partisan Mailer
While social media algorithms aim to influence voters, traditional techniques from these so-called non-partisan groups push their agendas.
Although recent polling indicates that California's Proposition 50 has strong support, and Politico reports that Republicans are abandoning their opposition, targeted mailers continue to be received by segments of registered voters. One such mailer was from a group called the Voter Participation Center (VPC).
With a local address to the United States Post Office on Broadway in Sacramento, an Elk Grove News reader has received two identical mailers from VPC (see images above and below). The message encourages recipients to vote without offering a recommendation.
According to the VPC's website, the group's mission is to register voters among individuals they refer to as the New Majority. The site says, "The New American Majority - young people, people of color and unmarried women—is 150 million people strong. They represent 64% of the people who can vote in America."
Although the group is a non-partisan 501 (c)(3) non-profit, the people targeted for voter registration - "young people, people of color, and unmarried women" most typically align with Democratic candidates and causes. The reader who received this mailer is a registered voter who is a person of color.
Curiously, the letter had a message to the recipient saying, "Compared to other voters in California, your voting record is ABOVE AVERAGE." This voter had participated in every election since they became eligible.
Not surprisingly, another 501 group has criticized the VCP. That group, Capitol Research Group (CRG), through its Influence Watch organization, has criticized the VPC.
As expected, the CRG is a conservative-leaning organization and is antithetically opposed to the VCP. Additionally, the CRG has ties to the Heritage Foundation, the group that created the Trump administration's second-term policy blueprint known as Project 2025.
As we reported several days ago, another seemingly benign mailer from a non-partisan group targeting potential 'No' on Proposition 50 proponents was received by a voter who had not cast their ballot. While social media algorithms aim to influence voters, traditional techniques from these so-called non-partisan groups push their agendas.
