Partisan Messaging Avoided on No on Proposition 50 mailer

The No on Prop. 50 group is using issues such as the cost of the measure, but did acknowledge why the proposition made it to the ballot.

Partisan Messaging Avoided on No on Proposition 50 mailer
California Voters received this mailer on Monday, September 6, about the same time ballots arrived.

With California voters in possession of their ballots, a mailer opposing Proposition 50 arrived in mailboxes yesterday.

Unlike the Yes on Proposition 50, which has embraced partisan politics in its messaging - tying a Yes vote with a vote against President Trump - the No has avoided partisanship in its advocacy. Given the president's unpopularity in California, the No group is using issues such as the cost of the measure, but did acknowledge why the proposition made it to the ballot.

The mailer features former Republican Arnold Schwarzenegger. While the former Governor has spoken out against Mr. Trump, he made the argument that two wrongs do not make a right.

The Governor says, "What Texas is doing is wrong, but California doing the same thing in reserve isn't the answer."

Schwarzenegger goes on to say that California has been a leader in political reform and says, "We must protect California's political reform and show the nation how democracy is done."

If adopted, Proposition 50 would redraw congressional maps created by the California Citizens Redistricting Commission. That commission, which voters approved in 2010 and Schwarzenegger played a significant role in supporting, took decennial redistricting out of politicians' control and gave it to the CCRD.

Polling on the Proposition has been scant, but some recent news reports indicate that about 55 percent of likely voters are in support. However, many of these reports point to a September Emerson College poll for reference.